Australia : The BMW Group favoured a smooth transition when carrying out the generation change of the bestseller BMW X3. The end of production of the first generation of the Sports Activity Vehicle (SAV) was celebrated at the plant of the Austrian production partner Magna Steyr in Graz yesterday. Production of the new BMW X3, which will be launched in Australia in early 2011, will begin today at the BMW Spartanburg plant in the US state of South Carolina. The new BMW X3 is a resolute continuation of the formula for success of the first SAV in its class.
Within the last 7 years, the first-generation BMW X3 has written an extraordinary success story. In Graz alone, 605,498 units of the agile all-rounder came off the assembly line during this period. Together with the vehicles produced within the framework of the CKD (Completely Knocked Down) assembly in Russia, Egypt and Thailand, the total figure adds up to 614,824 units. The last vehicle of the first model generation, a Vermilion red metallic BMW X3 xDrive35d, will remain with the Magna Steyr company, where it will be used in future as an executive car.
A BMW X3 xDrive20d with full emergency vehicle specifications that had left the assembly line shortly before, will be donated by the BMW Group to a non-profit making organisation. For many years, the BMW X3 has proven an ideal emergency vehicle for police and doctors. At the end of its model life, yet another vehicle will now take on this important task in the service of the general public.
As the first and, for some time, the only premium vehicle of its kind, the BMW X3 launched in 2004 and boasting intelligent four-wheel drive BMW xDrive, outstanding handling characteristics and a variable interior, gave reason for spontaneous enthusiasm and a lasting positive response on the international automotive markets. As a result, the concept of establishing benchmarks in the field of driving dynamics within the competitive environment of all-terrain vehicles, which had previously already been successfully pursued in the case of the BMW X5 in a higher segment, was endorsed yet again.
Driving pleasure, premium quality and, in addition, outstanding efficiency helped the BMW X3 become extremely popular and achieve excellent results in independent surveys. Experts have honoured the BMW X3 with several awards for outstanding safety, customer satisfaction, reliability and stable value. These included top rankings in the “Customer Satisfaction Index” (CSI) issued by the J.D. Power market research institute, as well as in the breakdown statistics kept by the Allgemeine Deutsche Automobilclub (ADAC). Twice in succession, the BMW X3 was voted both “Four-Wheel Drive Car of the Year” and “Off Road Vehicle of the Year” respectively by readers of the magazines “Auto Bild Allrad” and “Off Road”.
Source: http://www.bmw.com.au/com/en/insights/newsandevents/latest-news/new-bmw-x3-replaces-previous.html
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