Archive for January, 2010

Sales of Original Frame Stamps, “History of Cars ‘NISSAN Skyline’” and “History of Cars ‘NISSAN Electric Vehicles’”

Saturday, January 30th, 2010

Nissan Motor Co., Ltd. and Minami Kanto Regional Office, Japan Post Network Co., Ltd. today announced the sales of jointly made original frame stamps, “History of Cars ‘NISSAN Skyline’” and “History of Cars ‘NISSAN Electric Vehicles’”.

 

The designs of these original frame stamps are based on Nissan’s successive Skylines and electric vehicles . They will be sold at 954 post offices including Yokohama Central Post Office for a limited time from February 1st to August 31st, 2010.

 

Original Frame Stamps
Name History of Cars
“Nissan (Skyline)”
History of Cars
“Nissan (Electric Vehicles)”
Start of Sales Monday, February 1st, 2010
Sales Period Monday, February 1st - Tuesday, August 31st, 2010
Sales Number 5,000 sheets 1,000 sheets
Where to Buy All post offices in Kanagawa and Yamanashi prefecture, covered by Minami Kanto Regional Office (954 offices) (Excludes simplified post offices).
Format Ten 80-yen stamps / sheet
Sales Unit Sold by sheet
Sales Price ?1,200 / sheet
Mail Order Not available

Source: http://www.nissan-global.com/EN/NEWS/2010/_STORY/100122-01-e.html

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Honda Sets All-Time Calendar Year Production Record for Auto Production in Asia and China

Saturday, January 30th, 2010

 

Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the calendar year 2009 as well as for the month of December 2009.

<Production>
Calendar Year of 2009
Production in Japan experienced a year-on-year decrease for the third consecutive year (since 2007).

Production in regions outside of Japan experienced a year-on-year decrease for the first time in 13 years (since 1996).

Worldwide production also experienced a year-on-year decrease for the first time in 13 years (since 1996).

Honda sets all-time record for calendar year production in Asia and China.

December 2009
Production in Japan experienced a year-on-year decrease for the 14th consecutive month (since November 2008).

Production in regions outside of Japan experienced a year-on-year increase for the second consecutive month (since November 2009), including record production in Asia and China for the month of December.

Worldwide production experienced a year-on-year increase for the first time in 14 months (since October 2008).

<Japan Domestic Market Sales>
Calendar Year of 2009
Due mainly to strong sales of Fit and Insight, total domestic auto sales in calendar year 2009 experienced a year-on-year increase for the second consecutive year (since 2008).

New vehicle registrations experienced a year-on-year increase for the second consecutive year (since 2008).

Sales of mini-vehicles experienced a year-on-year decrease for the third consecutive year (since 2007).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry’s second best-selling car among new vehicle registrations for calendar year 2009 with sales of 157,324 units. Insight was the industry’s fifth best-selling car with sales of 93,283 units. Freed was the industry’s seventh best-selling car with sales of 79,525 units.

<Mini-vehicles - under 660cc>
Life was the industry’s sixth best-selling car among mini-vehicles for calendar year 2009, with sales of 75,749 units. Zest was the industry’s ninth best-selling car with sales of 43,661 units.

December 2009
Total domestic sales for the month of December 2009 experienced a year-on-year increase for the sixth consecutive month (since July 2009).

New vehicle registrations in December experienced a year-on-year increase for the ninth consecutive month (since April 2009).

Sales of mini-vehicles in December experienced a year-on-year decrease for the 13th consecutive month (since December 2008).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry’s second best-selling car among new vehicle registrations for the month of December 2009, with sales of 13,942 units. Insight was the industry’s third best-selling car with sales of 11,967 units. Freed was the industry’s fifth best-selling car with sales of 7,927 units. Step WGN was the industry’s seventh best-selling car with sales of 7,075 units.

<Mini-vehicles - under 660cc>
Life was the industry’s seventh best-selling car among mini-vehicles for the month of December 2009, with sales of 6,749 units. Zest was the industry’s ninth best-selling car with sales of 4,462 units.

<Exports from Japan>
Calendar Year of 2009
Total exports experienced a year-on-year decrease for the second consecutive year (since 2008).

December 2009
Total exports from Japan in December 2009 experienced a year-on-year decrease for the 15th consecutive month (since October 2008).PRODUCTION, SALES and EXPORTS

Worldwide Production

Calendar Year 2009 December *Fiscal Year 2010
(Apr.-Dec.2009)
Units
vs.’08
Units
vs.’08
Units vs.’09
Japan
840,924
-33.5%
86,317
-20.2%
647,310
-32.2%
Outside of Japan
2,171,713
-19.4%
200,509
+18.5%
1,732,322
-12.7%
Worldwide Total
3,012,637
-23.9%
286,826
+3.4%
2,379,632
-19.0%
*(April 2009-March 2010)

 

Production Outside of Japan

Calendar Year 2009 December *Fiscal Year 2010
(Apr.-Dec.2009)
Units
vs.’08
Units
vs.’08
Units
vs.’09
North America
1,030,958
-27.5%
90,275
+4.3%
821,379
-21.1%
(USA)
723,375
-26.7%
65,605
+5.2%
583,852
-18.7%
Europe
75,583
-67.2%
8,919
-25.0%
64,069
-60.7%
Asia
911,728
+6.2%
91,510
+54.6%
728,212
+13.3%
(China)
601,920
+16.3%
60,935
+65.2%
482,922
+23.7%
Others
153,444
-16.0%
9,805
-14.7%
118,662
-13.2%
Overseas Total
2,171,713
-19.4%
200,509
+18.5%
1,732,322
-12.7%
*(April 2009-March 2010)

 

Japan Domestic Market Sales

Vehicle type Calendar Year 2009 December *Fiscal Year 2010
(Apr.-Dec.2009)
Units
vs.’08
Units
vs.’08
Units
vs.’09
Registrations
463,294
+9.4%
49,218
+79.0%
365,874
+24.6%
Mini Vehicles
162,149
-19.3%
15,465
-15.3%
112,215
-19.4%
Honda Brand Total
625,443
+0.2%
64,683
+41.4%
478,089
+10.5%
*(April 2009-March 2010)

 

Export from Japan

 

Calendar Year 2009 December *Fiscal Year 2010
(Apr.-Dec.2009)
Units
vs.’08
Units
vs.’08
Units
vs.’09
North America
144,696
-58.3%
7,675
-73.5%
97,215
-60.9%
(USA)
134,542
-58.4%
6,904
-74.6%
92,657
-59.6%
Europe
59,488
-56.5%
822
-92.7%
36,012
-69.6%
Asia
11,907
-68.6%
869
-48.0%
8,177
-69.0%
Others
34,177
-73.5%
3,745
-62.5%
24,087
-74.7%
Total
250,268
-61.5%
13,111
-74.7%
165,491
-66.1%

Source: http://world.honda.com/news/2010/c100125Automobile-Sales/

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Chevrolet Aveo RS Show Car: A Wake-Up Call For The Small-Car Segment

Saturday, January 30th, 2010

 

WASHINGTON – The Chevrolet Aveo RS show car makes its Washington, D.C. debut this week at the 2010 Washington Auto Show. It features a European-inspired hot hatch look designed to appeal to young enthusiasts, and hints at the next-generation Aveo.

Longer, wider and more spacious than the current production Aveo, the Aveo RS showcases the car’s upscale-looking design cues both inside and out, and presents the many personalization options potentially available on the next-generation car. Its 1.4L I-4 Ecotec turbo engine delivers exceptional fuel economy with performance when it’s needed.

“We hope the Aveo RS show car will demonstrate that we are as serious about redefining the Aveo and its place in the small-car segment as we were about reinventing the Malibu,” said Jim Campbell, Chevrolet general manager.

First impressions

The Aveo RS show car, finished in electric Boracay Blue, wears global Chevrolet design cues such as the dual element grille, round taillamps and fender flares, but designers turned up the attitude on the show car with low openings and a lower mouth trimmed in a combination of brushed and polished aluminum. Outboard fog lamps are integrated into an exaggerated brake-cooling inlet that flows into the front fender flares, creating an aggressive-looking face.

Exposed headlamps, with their brushed aluminum structural surround, are inspired by the designers’ affection for motorcycles. The sleek side profile is characterized by uninterrupted body side lines, a high beltline and low roofline. The side mirrors with amber-colored turn signal indicators carry the same shape as the car and seemingly disappear into the profile. At first glance, the car actually looks like a three-door hatch because the rear door handles are discreetly located in the “C”-pillar area.

“The Aveo RS show car demonstrates how progressive design can inject personality into a small car,” said Michael Simcoe, executive director, North American Exterior Design. “We want customers to see it and have an emotional reaction to it.”

No performance-minded car earns its street cred without large wheels and tires. The Aveo RS show car’s wheels are 19-inch, five-spoke with a gun metal metallic finish Chevrolet logo. The wheel openings reveal large Boracay Blue brake calipers.

The rear of the show car continues the sport theme, with an integrated spoiler that flows from the roof, a center-mounted exhaust and chrome exhaust tips. The exposed motorcycle-inspired rear taillamps feature tinted aluminum housings and a discreet Bowtie logo.

Spacious and stylish interior

With its matte black interior highlighted by gloss black, metallic and blue accents, the Aveo RS show car reflects as much attention to detail as the exterior. The Boracay Blue theme continues inside, with accent stitching across the dual cockpit instrument panel, front and rear door insert, steering wheel rim, gear shift boot, parking brake, leather seat bolster and even the floor mats. The integrated center stack holds the gearshift, HVAC controls and the sound system, including a USB port. Ice-blue backlighting on the audio display, telltale indicator screen and knobs augments the blue stitching.

The motorcycle inspiration also carries inside, with a round, analog tachometer set within an asymmetrical LCD readout also trimmed in milled metal with round cutouts; and round, aluminum-trimmed side vents.

The interior is as functional as it is stylish, with storage compartments in the center stack and doors. The rear seats fold flat for carrying larger items.

Efficient performer

The Aveo RS show car is powered by the same highly efficient 138-horsepower (103 kW) 1.4L I-4 Ecotec turbocharged engine that will be available in the upcoming Chevrolet Cruze.

A six-speed manual transmission is designed to ensure the car will provide a spirited driving experience.

For the show car, designers created a special engine cover in graphite silver with a brushed aluminum insert. The coolant and power steering fluid fill caps are rimmed in ice blue, and the honeycomb vents flanking the center of the cover are matte-finished in shadow chrome and designed to match the wheel color.

Chevrolet has previously announced the new Aveo will be built at Orion Assembly in Orion Township, Mich., in 2011, a move that will restore 1,200 jobs to Southeast Michigan. Timing for retooling Orion Assembly for Aveo production is anticipated to begin in late 2010.

The Aveo is an important member of Chevrolet’s family of small cars, positioned between the upcoming Cruze compact sedan and the Spark five-door mini car in size.

Source: http://publish.media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Jan/WashingtonDC/0125_GM_aveo

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Honda Premieres “Living with Robots” Short-Film Documentary at Sundance Film Festival

Friday, January 29th, 2010

As part of the “DREAM THE IMPOSSIBLE” Documentary Series, today Honda debuted its sixth short-film documentary, “Living with Robots,”.

“The Sundance Film Festival is the ideal place to explore new and diverse ideas at the intersection of art, technology and mobility,” said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. “Honda’s new film takes a fresh look at mobility through stories on one of Honda’s most challenging dream projects - ASIMO, the world’s most advanced humanoid robot.”

Directed by Joe Berlinger with producers @radical.media, “Living with Robots” investigates humankind’s keen interest in robots and how robots can challenge the impossible by saving lives while also holding the promise to become more integrated and helpful in daily life. The film highlights Honda’s ASIMO (Advanced Step in Innovative Mobility), the world’s most advanced humanoid robot, and the company’s commitment to researching and developing bipedal mobility and how the research improves technologies across the company. “Star Trek” and “Transformers” screenwriters Roberto Orci and Alex Kurtzman, academics, philosophers and several Honda associates and engineers are featured in the film.

“Our new film, ‘Living with Robots,’ features some of the most interesting subject matter we’ve ever covered in the ‘DREAM THE IMPOSSIBLE’ Documentary Series. Acclaimed director Joe Berlinger really brought to life the fascinating story of the role of robotics in society. Many people are aware that Honda is researching robotics with the ASIMO project, but this film gives us a thoughtful and artistic glimpse of ASIMO and the future of robots that we’ve never seen before,” said Curt Johnson, creative director at RPA.

“Living with Robots” will be screened as part of special appearances by ASIMO for three days only at the Festival’s Village at the Yard. These demonstrations will highlight the advanced technology behind ASIMO and how a robot like ASIMO will someday help people. Screenings and demonstrations begin on Fri., Jan. 22 and continue through Sun., Jan. 24.

Within the Festival hub off Main Street at the Honda display tent, attendees can experience the Honda brand and Honda’s advanced products, by viewing “Living with Robots” and getting a sneak-peek at the all-new 2011 Honda CR-Z sport hybrid coupe, while also checking out the zero-emissions hydrogen-powered Honda FCX Clarity fuel cell electric.

To generate momentum and interest beyond the Sundance Film Festival, “Living with Robots” will be supported on cable and online. “Living with Robots” will be promoted throughout and 15-seond trailers will run on the Sundance Channel video-on-demand. The 90-second “Living with Robots” trailer will appear nationally in-theater in January.

A sponsorship of TNT’s limited-commercial-interruption movies includes custom-produced tune-ins co-promoting upcoming TNT movies and “DREAM THE IMPOSSIBLE” films and placements of 90-second and 2-minute trailers of the films.

Honda will continue to showcase all of its documentary series trailers during ESPN’s “30 for 30″ film series a weekly documentary series to celebrate ESPN’s 30th anniversary and features 30 films from some of today’s finest storytellers.

Syndicated online media will drive traffic to and will aid in creating buzz among consumers. “Living with Robots” units will run on relevant Web sites that appeal to the target, including technology, news and entertainment. The 90-second trailer will run on ABC.com and Hulu full episode players.

Launched in January 2009, the “DREAM THE IMPOSSIBLE” Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda’s corporate philosophy at work through an intimate multimedia, interactive Web site. The campaign strategy was developed by RPA, Honda’s longstanding agency of record.

The campaign targets 25- to 49-year-old adults with a youthful spirit, who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.

Source: http://www.honda.com/newsandviews/article.aspx?id=5363

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Four GMC Vehicles Awarded Consumer Guide’s 2010 Best Buy and Recommended Award

Friday, January 29th, 2010

Consumer Guide named four GMC vehicles to its annual Best Buy and Recommended Award list. The 2010 GMC Acadia and Yukon were awarded top honors as “Best Buys” in the midsize and large SUV class, and the 2010 Terrain and Sierra were named as “Recommended Buys” in the midsize SUV and large pick upclass.

“We are pleased that four GMC models received Consumer Guide’s 2010 Best Buy and Recommended Award,” said Brian Sweeney, general manager of Buick GMC. “Consumer Guide editors select these vehicles based on factors such as performance, reliability, handling and affordability, which are the same factors that our customers rate as key reasons they chose a GMC vehicle.”

The Best Buy and Recommended Award is Consumer Guide’s highest ranking. The annual award is given by Consumer Guide’s staff of ten full-time automotive editors who evaluate the vehicles on factors including performance, handling, reliability, ease of use, comfort, ability to meet everyday needs and value for the dollar.

Source: http://publish.media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Jan/0122_GM_GMC_acadia_award

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Toyota ‘Q’ World gets overwhelming response in Lucknow

Friday, January 29th, 2010

 

Toyota Kirloskar Motor held the Toyota ‘Q’ World in Lucknow today. Toyota ‘Q’ World, a two day event, drew large crowds to Moti Mahal Gardens, the venue of the event. The participants included people from all walks of life, eager to see the well awaited concept model of Toyota’s new compact car -Etios.The event swept a wave of excitement across Lucknow, with car enthusiast and potential customers actively participating in it.

With the Etios - ‘World First, India First’, Toyota is set to enter the mass volume segment. To ensure maximum accessibility to the customers, Toyota will expand their sales/service network to about 150 dealers by the end of 2010. Toyota currently has a strong dealer network of 9 dealerships in U.P. 3 more dealerships will be added in the near future to further strengthen the dealer network. Innova, Corolla Altis have a market share of 21 % and 34 % respectively with Fortuner being the market leader with 44 % market share in U.P.

The occasion was attended by senior Toyota officials - Mr. Masato Kuriyama, Managing Coordinator and Mr. Sailesh Shetty, General Manager, Sales.

Present at the occasion, Mr. Sandeep Singh, Deputy Managing Director,Marketing, Toyota Kirloskar Motor said, “We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get a direct feedback from customers, across the country, which will in turn help us to further improve our products and services and serve them better. Lucknow is a very important market for us and we look forward to expanding it further in the future. With the introduction of Etios, we hope to attain a sizeable market share in India in the shortest possible time.

After the grand success of the world premier of the Toyota ETIOS, at the recently held Delhi Auto Expo, Toyota’s quality and technology, renowned globally, was brought to Lucknow. Customers eagerly awaiting the launch of Etios got an opportunity, to see the vehicle, in their own city. The Delhi Auto Expo had customers coming to see the world premier of Etios and its latest technology, however the Toyota ‘Q’ World took this experience ‘to the customer’.

The exhibit included an exciting array of 11 vehicles which gave them, a never before, ‘touch and feel experience’ of Toyota vehicles. Toyota Etios was the highlight of the event. The vehicles symbolized the following themes - Eco Friendly and Future, Concept Car and the Toyota Line Up. The exhibit included the newly launched Etios concept and many more interesting and exciting vehicles in the current and future line up of Toyota products namely .

  • The newly launched Prius - world’s highest selling hybrid vehicle,
  • Newly launched Prado Diesel,
  • Most popular vehicle in the MPV segment -Fortuner and
  • The king of SUVs - Land Cruiser

Exclusive customer engagement events were also held for fun and entertainment of the visitors.

After Chandigarh and Lucknow Toyota ‘Q’ World will travel to 8 other cities namely Mumbai, Ahmedabad, Pune, Cochin, Bangalore, Chennai, Hyderabad and Kolkata. The event will span over a period of 4 months.

Source: http://www.toyotabharat.com/inen/news/toyota_post_event.asp

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Audi Night in Kitzbühel: opening event for a legendary weekend of skiing

Friday, January 29th, 2010

Top athletes and celebrities from all over the world make the annual Hahnenkamm weekend in Kitzbühel a highlight of the Audi FIS Ski World Cup season. Prominent guests helped ring in the ninth annual celebration of the legendary winter sporting event during yesterday’s Audi Night. The many highlights included a performance by Simply Red singer Mick Hucknall.

The 400 invited guests at Audi Night included numerous actors well-known in Germany, such as Alexandra Maria Lara, Liz Baffoe, Thomas Heinze, Ralf Möller, and television host Kai Pflaume. Other guests at Hotel zur Tenne included former Alpine ski racers Hilde Gerg, Martina Ertl-Renz, Markus Wasmaier and Hermann Maier, as well as DTM champions Timo Scheider (2008-2009) and Mattias Ekström (2007). Awaiting the stars on the red carpet were the automotive highlights of the evening – the new Audi A8 and the R8 Spyder.

Eurosport television announcer Guido Heuber guided the guests through the evening and welcomed prominent figures from industry, including hosts Rupert Stadler (Chairman of the Board of Management of AUDI AG) and Peter Schwarzenbauer (Member of the Board of Management for Marketing and Sales at AUDI AG), as well as Prof. Dr. Martin Winterkorn (Chairman of the Board of Management of Volkswagen AG).

The first highlight of the evening whetted the guests’ appetite for skiing action, with the welcoming of ski champions Benjamin Raich (Austria), Felix Neureuther (Germany), Aksel Lund Svindal (Norway), Didier Cuche (Switzerland) and Bode Miller (USA). These athletes will today battle for every hundredth of a second on the famous “Streif” downhill run, in front of thousands of spectators.

Later in the evening, Simply Red singer Mick Hucknall put everyone in the mood to party with his highly acclaimed performance of hits like „Holding back the years“, „Stars“ or „Money’s too tight to mention“.

Source: http://www.audiusanews.com/newsrelease.do?id=1655

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Toyota ‘Q’ World to come to Lucknow

Friday, January 29th, 2010

Toyota Kirloskar Motor announced today that it will hold the Toyota ‘Q’ World in Lucknow on 23rd and 24th Jan 2010 at Moti Mahal Gardens. The event will be held from 12.00 noon to 7.00 pm on Saturday(23rd Jan) and 11 am to 7 pm on Sunday(24th Jan). The Toyota ‘Q’ World, a two day event, will travel across India spanning over a period of 4 months. The Delhi Auto Expo had customers coming to see the world premiere of the Etios concept and its latest technology; however the Toyota ‘Q’ World will take this experience ‘to the customer’.

The customers eagerly awaiting the launch of Etios concept will now get an opportunity, to see the vehicle, in their own city. The exhibit will include an exciting array of 11 vehicles which will give the customers a, never before, ‘touch and feel experience’ of Toyota vehicles. The exhibit includes the newly launched Etios concept and many more interesting and exciting vehicles in the current and future line up of Toyota products like the New Hybrid Prius, New Prado Diesel, Fortuner and LC 200.

The Toyota ‘Q’ World will span across 10 cities namely Chandigarh, Lucknow, Mumbai, Ahmedabad, Pune, Cochin, Bangalore, Chennai, Hyderabad and Kolkata. It will also include various customer engagement events for fun and entertainment of the visitors.

Source: http://www.toyotabharat.com/inen/news/toyota_pre_event.asp

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2010 Buick LaCrosse and Enclave Named to Consumer Guide 2010 Best Buy and Recommended Award

Friday, January 29th, 2010

The 2010 Buick LaCrosse and Enclave were named a best buy by Consumer Guide’s 2010 Best Buy and Recommended Award. The LaCrosse took top honors in the large car class and the Enclave in the premium midsize SUV class.

“These awards are great recognition for the LaCrosse and Enclave,” said Brian Sweeney, general manager of Buick GMC. “Our goal with these vehicles has been to bring new buyers to Buick, and customers are getting that message, because the Enclave and new LaCrosse are selling quickly off dealer lots. This award is proof that our efforts are paying off.”

The Best Buy and Recommended Consumer Guide annual awards are chosen by Consumer Guide’s staff of ten full-time automotive editors who evaluate the vehicles on factors including performance, handling, reliability, ease of use, comfort, ability to meet everyday needs and value for the dollar.

Redesigned from the ground up, the 2010 Buick LaCrosse luxury sedan offers all-wheel drive, a suite of advanced personal technologies and safety features and a luxurious interior.

The Buick Enclave is a popular luxury crossover that designed for those yearning to make a stament on the road. The vehicle features several technologies that provide customers with value and convenience.

Source: http://publish.media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Jan/0122_GM_buick_cg_awards

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AUDI AG presents 2011 and 2013 FIS Alpine World Ski Championships

Friday, January 29th, 2010

AUDI AG will be Presenting Sponsor of the FIS Alpine World Ski- Championships in Garmisch-Partenkirchen (Germany) in 2011, and in 2013 in Schladming (Austria). The brand with the Four Rings thus continues expanding its successful commitment in international skiing.

When Garmisch-Partenkirchen in Upper Bavaria turns into the center of the world of winter sport for two weeks starting on February 7, 2011, AUDI AG will appear as Presenting Sponsor of an Alpine World Ski Championship for the fourth time.

At the German “home game” in Garmisch-Partenkirchen, which will host the Alpine World Ski Championship for the second time after 1978, the Four Rings will also be featured on the starting house, the banners and in the finish area. In addition, Audi’s commitment will include the role of communication partner to the World Championship in close collaboration with the organizer. The fans traveling to the venue can expect a special ski show at an elevation of 1 700 meters on the world-famous Kandahar course. The World Cup races in recent years demonstrated that the “Kandahar” with its Tröglhang, Himmelreich, Eishang, Hölle and FIS-Schneise sections ranks among the most spectacular and technically demanding downhill slopes of the World Cup circus.

The 2013 Alpine World Ski Championship will be held in the Austrian ski resort of Schladming (Styria), which – after 1982 – will also play host to the championship for a second time. 2013 will mark the first return of the competitions for the title to Austrian soil after a twelve-year break. St. Anton, in 2001, was the last venue to have hosted an Alpine World Ski Championship in Austria.

Audi and World Ski Championships – this combination is steeped in tradition: As early as in 2003, in St. Moritz (Switzerland), in 2005 in Bormio (Italy) and in 2009 in Val d’Isère (France), Audi was Presenting Sponsor of the Alpine World Ski Championships and presented itself with an extensive program. In Are (Sweden) in 2007, Audi partnered with the Alpine World Ski Championships as vehicle sponsor.

“Not only our vehicles superbly bring all their fortes to bear also on snow, thanks to quattro drive, but for the Audi brand as well, winter sport provides an ideal stage to demonstrate innovation, dynamics and sporty performance,” says Peter Schwarzenbauer, Member of the Management Board for Marketing and Sales of AUDI AG. “The role of Presenting Sponsor at the World Championships perfectly fits our commitment as the name-giver to the Audi FIS World Ski Cup. We are already looking forward to thrilling competitions between the international top-caliber athletes under the symbol of the Four Rings.”

Showing its presence at world championships is just one element of AUDI AG’s wide range of commitments in alpine winter sport. 2010 now marks the eighth year in which Audi has been supporting and giving its name to the Audi FIS Ski World Cup and acting as the partner to tradition-steeped events like the Hahnenkamm race in Kitzbühel.

For 25 years, the Four Rings have been the main sponsor of the German Ski Federation (DSV). In addition, Audi supports the alpine national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Bulgaria and the Netherlands as well as the athletes from Austria and the United States – and not only as a financial sponsor but also as a partner at numerous joint events. Athletes, coaches and officials of the teams safely arrive at training sessions and World Cup events in Audi models with quattro. On the slope, as well, the athletes bank on Vorsprung durch Technik: They regularly train at the Audi wind tunnel center in Ingolstadt to secure a crucial advantage in the fierce competitions.

Source: http://www.audiusanews.com/newsrelease.do?id=1654

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